NOBODY GETS TO CONFISCATE YOUR CHILDHOOD. NOT EVEN YOU.
For grown-ups who still know the cheat codes, still keep the box and never saw a good reason to stop. We write about the stuff that shaped us and what it’s still good for. We’re also making a jacket, in public, mistakes and all.
LATEST FROM THE SHELF
What we’ve been digging up lately.
A HEMP CHORE JACKET YOU MEND, NOT REPLACE.
Our first jacket is a hemp chore jacket, and it comes with its own repair kit, because the whole point is to keep it.
NOT FOR SALE
NOT ONE OF THE THIRTEEN
Meet the Destroy piece. The first one has one job: to get wrecked. We wash it again and again, wear it hard, and try the customisations we’d never risk on yours. Fuck around, find out, write it all down.
If enough of it survives, it might end up on our shelf.
HONEST STATUS
It’s still being made and tested, and the final jacket may gain features the samples don’t have. Expect a couple of months before the final thirteen are ready.
NOW
Sampling and testing
Two makers, real wear
NEXT
The final sample
What changed, and why
THEN
The price, list first
Taxes & delivery included
AFTER THAT
Making the thirteen
Shown in the build log
What joining the list gets you
- Sample photos and build log notes before anyone else
- First access when orders open where you live
- The full price before you’re asked to pay, with taxes and import charges already included
Why a jacket?
Kochi, the 90s, humidity that never took a day off, and a sleeveless jacket was the height of cool. My cousin had a whole suit. I begged my parents until I got one too. Run One is the grown-up version.
– the human behind the Yeti
The Space Between Fun and Responsibility
The After-School Archive
THE BUILD LOG
Can you smoke it? No. Does it shrink? We’re washing it until we know. Did the first sample come back wrong? Yep.
WHERE IT STARTED
Looking for hemp in Kathmandu.
WHAT WENT WRONG
The first sample came back wrong. We wrote that down too.
WHAT'S NEXT
Version two, measured point by point. The cloth weighs in at 420 to 462 GSM.
WHERE IT STARTED
The wash and shrinkage results, and how long you can really go between washes. They land here first.
5 ENTRIES SO FAR · NEWEST FIRST
Measuring Our Handwoven Hemp’s GSM Properly (420 to 462gsm)
Space to Breathe
Get on the Run One list
Wish you were here.
Or at least on the list.
It's free, and it commits you to nothing. You'll hear first about the samples, the final design and the price, and get first access when orders open where you live.
— Funcle Yeti
QUESTIONS
Can I buy one now?
Not yet. Run One is still being made and tested. Join the list and you’ll hear first when orders open; the final model is likely a couple of months away.
Is joining the list a reservation?
No. It’s free, commits you to nothing and doesn’t hold a jacket. List members get first access when orders open.
What will it cost?
We’ll confirm the price after sampling. Taxes and import charges are on us, so there’s nothing extra at checkout or at your door, and you’ll see the full total before you pay.
Will the final jacket match the samples?
Not exactly, and that’s the point. We’re still testing, so the final jacket may gain features or details the samples don’t have. Every change gets a build log entry saying what changed and why.
Why only thirteen?
It’s a first run, small enough to get right. If it works, Run Two follows, and the list hears first.